As a #1 rule, I purchase local first! East Coast Coffee from (easycup.com) offers single serve local organic Fairtrade coffee that tastes delicious, and gives me that kick I need to get started in the morning. Personally, I drink coffee "black", so I don't mind bragging about the great taste and delightful aroma that can be enjoyed when not adding milk or sugar. True taste, for true coffee drinkers! I wish EasyCup all the best. We need more local businesses in Cape Breton Island, Nova Scotia. East Coast Coffee is certainly a coffee company I'd recommend to my friends and family.