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To repair something that is broken, you must first determine what is wrong. In this case, an SEO company could conduct an SEO Audit Checklist. The following is what they would check on:

Images

Images aid in the separation of content and the addition of an interactive feature. Here are some more things to think about when it comes to pictures on your website: 

• Make sure your website's photos have the appropriate alt tags and file names that are descriptive and valid. 

• Another thing to consider when it comes to photographs is their proportions. Make sure that the photos you upload match the dimensions of your website design so that they appear neat and tidy. 

• Rather than attempting to convey an idea through text, using pictures on your website will help you show it. Infographics, icons, and well-designed typography will add excitement to your website.

Bots

Google's bots are meticulous. They crawl all of your pages and assign you a ranking based on how special your content is. Plagiarism will have a negative impact on your ranking, and your performance will suffer as a result. (Because of the nature of their content, E-Commerce websites are more prone to this issue.)

Loading Speed

On average, a user can wait no more than 3 seconds for a website to load before closing the tab or switching tabs. It's important to improve the pace and responsiveness of your website.

Titles and Descriptions

The titles and descriptions of your website's pages should be appropriate. Titles should be 30-65 characters long, and descriptions should be 100-150 characters long. Each page should have its own set of these.

Responsiveness

We have entered the mobile age of technology, which necessitates the responsiveness of your websites. Website responsiveness has been a must since the launch of Google's mobile crawler in 2015. 

Bounce Rate

This is the number of visitors who leave your website in less than 40 seconds. You can use heat maps to find out why your potential clients are leaving, and from which section of your website they are leaving the most.

Broken Links

Your website must be free of broken links. Verify that all of the pages have been removed or have correct re-directs.