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How To Build An eCommerce Brand Using Shipping Trends That Stands Out From The Competition

2022.08.09

As an eCommerce entrepreneur, your task is simple: offer 'em what they want and deliver it to them before they can move to another business - and there are lots of possibilities!

With customers rapidly shifting to eCommerce in recent years, notably during the 2020 pandemic, eCommerce logistics are constantly developing to meet the new problems.

To remain ahead of the competition and meet rising customer expectations, firms, manufacturers, and 3PLs should be aware of the most essential eCommerce logistics and shipping trends. But are these logistics and freight shipping trends going to work? Will these shipping trends help to stand out from the competition? This article is tailored to answer all your queries.

Top 5 Ecommerce Shipping Trends That Stands Out From The Competition

When it comes to shipping trends, a few things will stand out in 2022: shorter delivery times, same-day deliveries, omnichannel fulfillment, last-mile tracking...and more.

Here's a look at the key developments that will define the eCommerce shipping scene in 2022.

  • Faster delivery- same-day + next-day shipping.

For years, every eCommerce firm has prioritized speedier delivery of items to clients. It is backed by the fact that the majority of customers are ready to pay a premium for same-day delivery. It may, in fact, be a key differentiator that improves the consumer experience. While providing same-day delivery may appear to be a difficult task for some e-commerce enterprises, investments in this area have shown to be a fantastic alternative. 

Furthermore, while it may appear to be an expensive addition to your eCommerce arsenal, there is no doubt that it will result in better sales and lower expenses in the mid-to-long term. eCommerce behemoths like Amazon have already started giving this to clients all around the world.

Our recommendation? Implement this immediately to distinguish yourself in a crowded marketplace and before same-day delivery becomes one of the standard freight shipping trends. 

  • Omnichannel fulfillment 

Customers are more impatient and don't want to wait for items to arrive at their homes, despite (or perhaps because of) massive growth in online shopping in the previous year or two. This is where eCommerce vendors have discovered the need to be innovative in order fulfillment, and omnichannel fulfillment will be a go-to method.

What does this entail in terms of real order fulfillment methods?

Because of COVID, businesses have already begun to explore novel shipping methods, such as delivering things to stores for customers to pick up at the curb or a customer service desk. Shipping from local retailers to consumers' homes, like grocery stores and restaurants do, will both shorten and reduce the cost of the order cycle.

  • Last-Mile Tracking 

Customers adore their products and anxiously await them!

They are excited not just to receive their shipments, but also to be able to monitor them. Customers can have peace of mind knowing when their goods will arrive since they can ensure their delivery is not misplaced or stolen.

As a result, last-mile tracking will grow more popular in the realm of eCommerce, with many firms investing in such technology. Real-time package tracking that addresses the final mile of delivery also provides businesses with a comprehensive perspective of delivery. These shipping trends will enable them to create a better customer experience.

  • Easy Returns

The ease of returns has long been a major motivator for internet buying. A customer-centric return policy will be especially crucial this year, as the epidemic has resulted in an increase in internet consumers. eCommerce companies should properly express their return policy to customers, either through their websites or on product pages on marketplaces. This has led to an increased demand for 3PLs.

Investing in a smart return management system may be the way forward for eCommerce firms; this will assist automate the most time-consuming steps in the return workflow, making the entire process more efficient for the seller and delightful for customers.

  • 3PL Assistance

With fulfillment centers growing more susceptible to infection and eCommerce sales increasing, diversification is critical. Businesses are extending their internal logistics to meet demand, including engaging with a third-party logistics provider (3PL) with various fulfillment centers throughout Canada.

Third-party logistics (3PL) services may be scaled up and down based on demand, and contracted drivers managing a major portion of order delivery might become the new standard.

Another advantage of distributed inventory is lower costs; if the fulfillment center is near to the consumer, transportation costs are decreased and delivery times are shortened.

Align With Responsive Shipping Partner To Cope With Shipping Trends

With shipping and order fulfillment playing such an important role in improving customer experience, businesses will align with shipping partners that can meet a wide range of shipping demands, including LTL, courier, cross-border, and more.

Implementing good shipping trends will not only assist retailers to improve the customer experience but will also help to eliminate shipping-related faults. Great delivery will be a superb promotional tool more than before.

Are you seeking a partner who can provide all of this while also lowering your costs?

Using one of Canada's premier shipping service companies makes sense in this situation.

eShipper provides a variety of features as well as drastically discounted prices from top-tier carriers. 

Contact us right away to know how we help implement logistics and freight shipping trends in eCommerce businesses to stand out from the competition.