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MOORE-MCLEAN INSURANCE GROUP LAUNCHES NEW WEBSITE - www.mooremcleaninsurancegroup.com

2010.07.21

 

New Online Site Features Enhanced User Experience, Social Media Integration, Use Of Emerging Technologies And An Instant Quote Tool For Home & Auto Insurance.
 
With a crisper appearance, improved navigation and a host of added features, the new site provides visitors with a more user-friendly experience and serves as a repository for industry news, frequently asked questions and important information related to the various forms of coverage available.
 
“We've been working long and hard to develop a brand new website to represent the Moore-McLean Insurance Group online”, says Shannon Donnelly, Marketing Coordinator for the organization. 
“This new site is the end result of many months of seeking out and employing the best marketing tactics, as well as incorporating the newest technology to make our site user-friendly, easy to navigate and a valuable tool for both consumer and staff. It is our belief that this new site will drive a considerable amount of online traffic into our company, thus increasing our leads and resulting in more opportunities for growth.”
“One of the challenges we faced was how to effectively represent the three companies that comprise the Moore-McLean Insurance Group – Moore-McLean Corporate Insurance, Dale & Morrow Insurance Limited, and the latest company to join the group, Caponi McLean Group Benefits – so that each maintained its own identity yet fit cohesively into the framework of the site. We’re very happy with the end result.”
Some of the most notable features of the new site include: 
  • Home and Auto Instant Quote tool (using Compu-Quote as a rating engine)
  • Embedded interactive slideshow presentations for various programs and segments
  • Search tool to easily locate information within the site
  • Links to industry groups and related associations
  • Complete Products and Services list
  • Facebook link
  • Simplified quote request form
  • Glossary of Terms
  • Forms library
  • Image gallery
  • Blog
 
"We’re proud of this site and the hard work we’ve put into it," says Donnelly, "but we don’t believe in the status quo. Our goal is to make improvements and take advantage of emerging tools to further advance our online presence and respond to the ever-changing needs of clients." 
 
If you have any suggestions on how to improve or enhance the new site, the Moore-Mclean Insurance Group wants to hear your ideas.  Send any feedback to insurance@mooremclean.com.