Great Things Studios - Montreal Video Production - Interview

Just about every video producer, rank and file, from first time beginner to award-winning professional likes to grab the camera and run, shooting whatever inspiration has seized the moment. A video producer "sees the whole thing" from opening title to closing credits, that is a  creative inspiration.

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Cylex 1. What sort of video production do you offer to your clients?

Great Things Studios: We basically provide multiple kinds of visual services to our client, but mostly corporate videos, branded documentaries and events shooting.

Cylex 2. How is video more effective than other forms of marketing?

Great Things Studios: Numbers don't lie.  In the recent years it's been proven that people spend more time in front of a screen than anything else.  Videos for business allows them to reach their target audience in the best possible way.  Video allows to connect to people emotionally, it's a very deep process.

Cylex 3. What standard is the quality of the video?  What does the video production process entail?

Great Things Studios: After approval of collaboration here are the steps that we usually take to get the project going:

• Strategic Thinking - Clearly determine business objectives and target audience motives

• Scripting - We build the structure & concept of the branded video

• Approval - We make sure you approve the script and that we're all happy

• Pre-Production - We start preparing the shoot, we scout locations and environment, look for potential issues that might arise at the shoot and fix them before the shoot

• Production - We shoot!

• Post-Production - This is editing time, we're the video start to live

• Revision & Grading - We exchange on the first cuts of the video we then proceed to colour grading, make it look pretty

• Delivery & Distribution - Having a nice video is great, but we can also help and advise you on effective distribution over the internet.

Cylex 4. Can you help with video marketing and SEO?

Great Things Studios: Of course, nowadays most businesses create videos for SEO purposes, it was proven that SEO increases business exposure and Google ranking.  Most people do search queries and check for video results as well, especially how-to videos.  We are not SEO provider per see, but lost of them reaches us to collaborate with them on specific videos.

Cylex 5. Where can someone see samples of your work?

Great Things Studios: On our website http://514gt.com in the video production section, and our demo reel on the main page.

Cylex 6. What aspects of your job bring the greatest satisfaction?

Great Things Studios: It's always rewarding to have our collaborators call us back and tell us how videos changed their business for the better.  Increased sell, better understanding of their story or services, better exposure or simply looking more serious.

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Video is by far the fastest growing marketing tactic in use today because it informs and persuades better than any other media type. Video is a visceral experience that engages the audience both visually and orally.