Who Cares Wear Ltd, Edmonton, AB

Michelle Bessette opened Who Cares Wear in 1996 and over time has carefully crafted a collection of niche brands. Who Cares Wear has become a must-see shopping destination for the fashion minded in downtown and South Edmonton. Flawlessly combining a dash of decadence with a delightful atmosphere the store maintains a perfect balance between couture and accessibility while flaunting wares that will be difficult to find anywhere else in the city. If individuality is your mission, rest assured that Who Cares will have your friends asking where you acquired your latest piece. While the cheeky moniker might evoke an air of nonchalance, the diverse assortment of women’s clothing, shoes and accessories announces that this is a store that unquestionably does care.