Vitality Fitness Studio, Guelph, ON

Known as the consummate professional, Taylor Beech began his fitness training endeavors back in the mid 90s.
Turning his everyday passion into a profitable career through his unparalleled passion of helping others Taylor took on the role as Personal Training Manager of the busiest club in Canada turning monthly personal training sales around from a mere $30,000 to over $120,000 a month in only 6 months.
The dramatic increase in sales was directly attributed to the ability to package a service that was worthy of developing a long term retention of clientele. The programming success revolves around a high end service approach that reflects the expectations of its clients, leading edge exercise prescription that guarantees results and a fresh perspective on the psychology of reaching goals and the accountability systems to follow through.
In a nutshell, the training works and was taught successfully to a new breed of trainers to implement under Taylor’s leadership.
Taylor saw the old “big box” way of running a fitness club as ineffective. These clubs offered an excess of conventional machines. There was little emphasis placed on member involvement, but rather, their focus was on convincing members that results were achieved through an endless series of repetitious, often boring exercises, promoted as the most efficient way to exercise.
Little time was spent worrying about whether you were actually using the club and more time was spent on marketing to the masses to fill the spaces left behind by those that quit within 3 months.
Taylor decided it was time to open a new type of facility, which has been called a fusion of systems, bridging the gap between traditional health club and an elite training studio. The original Vitality Fitness Studio opened in Guelph Ontario in 2004.