SIM Digital, Toronto, ON

The introduction of High Definition in the late 1990’s was pivotal for Sim who accurately predicted that it would forever change the face of production. Without hesitation, Sim Video became the first rental house in Canada to offer High Definition cameras and production equipment. The company expanded into the Los Angeles market in 1999 and was one of the first rental companies in Hollywood to offer 24P HD cameras and cine-style lenses. Demand for Sim Video continued to intensify leading the company to once again expand in 2005 in Halifax, Nova Scotia, followed shortly thereafter by Sim Video China, located in Beijing. In November of 2009, Sim Video announced their merger with Toronto based Bling Digital, a thriving production service company specializing in video assist, on-set data management and digital dailies solutions. The merger allowed Sim Video to better address clients’ evolving production needs especially in the upward trending area of tapeless acquisition formats. The incorporation of Bling Digital also rounded out Sim Video’s product and service offerings, making Sim the most experienced provider of comprehensive digital production workflow solutions from shoot to post. Always moving forward, Sim launched their sixth worldwide office (and second US location) in Atlanta, Georgia in 2011, bringing their expert services to one of the fastest growing US states for motion picture and television production. To further fuel their expansion, Sim Video made a bold move, changing the company name to SIM Digital in 2012 to better communicate their growing roster of services and, to reinforce the synergy between their camera and the post production services provided by Bling. Upon the launch, the company introduced modern new logos that complemented and tied the two divisions together.