New Horizons Consulting - Communication-IMPACT, Pierrefonds, QC

Authority Marketing as Part of Your Overall Online Strategy
What is "Authority Marketing"?
Authority Marketing is the process of positioning you, your company and your products and services as a leader in your field. The process is never the same and is will incorporate a customized strategy based on the type of business you are and the market that you are in.
Why consider "Authority Marketing"?
In today's business world, referrals and word-of-mouth are still the most effective way of growing your business. What business people need to realize is the fact that they are operating in highly competitive market. You may be referred to a potential client however the potential client may also obtain several other competitor names as well. With today's internet, a prospective client has the luxury of researching their options online to make an informed decision. How you look online and how you compare to your competition will dictate whether you get a phone call or not. It is important to position yourself as the authority in your market. People will tend to buy from people they know and trust however everyone wants to buy from the expert or authority. Are you positioned as the authority in your field?
Who should consider "Authority Marketing"?
Consultants, professionals like doctors and lawyers, coaches and anyone who possesses unique knowledge in a specific area or field. In a nutshell, authority marketing is for everyone.

• Internet Marketing
• Video Production
• Online Marketing
• SEO
• Sem
• PPC
• Social media
• Website Creation
• AdWords
• Reputation Marketing
• Lead Developement
• Authority Marketing

• Montreal
• Ottawa
• Toronto