Dealer Resources Inc, Edmonton, AB

Timeline Customer Relationship Management Solutions In 1998, the company created a simple, yet effective, paper-based Customer Relationship Management process used by sales personnel. By 2003, we introduced a service whereby DRI Customer Service Representatives make contact with customers by telephone on behalf of the dealership, ensuring consistency in quantity and quality of contact with the Dealer’s customer base. Over the next nine years, several CRM solutions, utilizing sold customer information, have been added, with the common goal of achieving customer loyalty, business stability and long term profitability. The company's latest innovation, Integrated Customer Relationship Management (ICRM), provides the best balance of customer contact by DRI and dealership personnel, ultimately leading to increased Repeat and Referral Sales.